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MessagePosté le: Ven 7 Juil - 20:46 (2017)    Sujet du message: ReassessingtheRelationshipbetweenMarketingandPublicRelati Répondre en citant


Reassessing the Relationship between Marketing and Public Relations: New Perspectives from the Philosophy of Science and History of Thought
by Lisa Dühring



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Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.







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Rating: (not yet rated) 0 with reviews - Be the firstThis study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approachesPlease enter the subjectPlease enter recipient e-mail address(es)You may have to register before you can post: click the register link above to proceed> rdfs:comment "Available for ICC via EBook Central61)This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approachesA>a schema:Intangible ;Book Related: Reassessing the Relationship between Marketing and Public Relations: New Perspectives from the Philosophy of Science and History of Thought Explaining Understanding: New Perspectives from Epistemology and Philosophy of Science History of Philosophy of Science: New Trends and Perspectives (Vienna Circle Institute Yearbook) Quantum Mechanics at the Crossroads: New Perspectives from History, Philosophy and Physics (The Frontiers Collection) New Perspectives on Technology, Values, and Ethics: Theoretical and Practical (Boston Studies in the Philosophy and History of Science) New Perspectives on Russian-American Relations (Routledge Studies in Cultural History) [Russian] Early Analytic Philosophy - New Perspectives on the Tradition (The Western Ontario Series in Philosophy of Science) Qualitative Research Methods in Public Relations and Marketing Communications Between History and Method: Disputes about the Rationality of Science (Boston Studies in the Philosophy and History of Science) Existential Utopia: New Perspectives on Utopian Thought Please enter your name.Enter your name: The subject field is requiredThread Information Users Browsing this Thread There are currently 1 users browsing this threadLisa Duhring is a former research associate at the Institute for Communication and Media Studies, Leipzig, Germany and currently works at the International Office at Leipzig University

Please try to match the 2 words shown in the window, or try the audio versionAuthor: Lisa Duhring ISBN: 3658180331 ISBN13: 9783658180331 Page: 318 Language: English Release Date: 20170523 Category: Economy Tags: Reassessing Relationship between Marketing Public Relations Perspectives from Philosophy Science History Thought Download Download from Usenet (High Speed) Download from Usenet FAST&ANONYMOUS 14 days free access +300GB Reassessing the Relationship between Marketing and Public Relations 4 2 months ago by Snorgared in Books > EBooks Lisa Dhring, ": New Perspectives from the Philosophy of Science and History of Thought" English ISBN: 3658180331 2017 336 pages PDF 2 MB Get it! Details ▸ Reassessing the Role of Management in the Golden Age 4 3 months ago by mahmoudahmed920 in Books > EBooks English PDF 2017 202 Pages ISBN : 3319487213 2.09 MB Get it! 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Details ▸ The Ituraeans and the Roman Near East: Reassessing the Sources 2 3 years ago by bhgvld in Books Efile hosting chart idea box FAQ about blog privacy dmca logos contacts privacy dmca Take a look > # Lisa Dhring a schema:Person ; schema:familyName "Dhring" ; schema:givenName "Lisa" ; schema:name "Lisa Dhring" ;This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fieldsShow all About the authors Dr> # Philosophy a schema:Intangible ; schema:name "Philosophy"en ;Page %P Close Plain text Look Inside Chapter Metrics Provided by Bookmetrix Reference tools Export citation EndNote (.ENW) JabRef (.BIB) Mendeley (.BIB) Papers (.RIS) Zotero (.RIS) BibTeX (.BIB) Add to Papers Other actions About this Book Reprints and Permissions Share Share this content on Facebook Share this content on Twitter Share this content on LinkedIn Supplementary Material (0) References (0) About this Chapter Title The History of Marketing Thought Book Title Reassessing the Relationship between Marketing and Public Relations Book Subtitle New Perspectives from the Philosophy of Science and History of Thought Pages pp 115-194 Copyright 2017 DOI 10.1007/978-3-658-18034-84 Print ISBN 978-3-658-18033-1 Online ISBN 978-3-658-18034-8 Publisher Springer Fachmedien Wiesbaden Copyright Holder Springer Fachmedien Wiesbaden GmbH Additional Links About this Book Topics Philosophy of the Social Sciences Marketing eBook Packages Religion and Philosophy Authors Lisa Dhring (2) Author Affiliations 2We are pleased to present below all posts tagged with ReassessingShow all Lisa Duhring is a former research associate at the Institute for Communication and Media Studies, Leipzig, Germany and currently works at the International Office at Leipzig UniversityResponsibility: by Lisa DuhringHowever, a broader interest in the epistemology and ontology of the discipline and in philosophical meta-disciplinary reflection has recently started to appear (Brown, 2012, 2015; Curtin, 2012; Radford, 2012)Page %P Close Plain text Look Inside Chapter Metrics Provided by Bookmetrix Reference tools Export citation EndNote (.ENW) JabRef (.BIB) Mendeley (.BIB) Papers (.RIS) Zotero (.RIS) BibTeX (.BIB) Add to Papers Other actions About this Book Reprints and Permissions Share Share this content on Facebook Share this content on Twitter Share this content on LinkedIn Supplementary Material (0) References (0) About this Chapter Title The History of Public Relations Thought Book Title Reassessing the Relationship between Marketing and Public Relations Book Subtitle New Perspectives from the Philosophy of Science and History of Thought Pages pp 195-280 Copyright 2017 DOI 10.1007/978-3-658-18034-85 Print ISBN 978-3-658-18033-1 Online ISBN 978-3-658-18034-8 Publisher Springer Fachmedien Wiesbaden Copyright Holder Springer Fachmedien Wiesbaden GmbH Additional Links About this Book Topics Philosophy of the Social Sciences Marketing eBook Packages Religion and Philosophy Authors Lisa Dhring (2) Author Affiliations 2She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of thetwentieth century by differentiating key phases of development and evaluating current research approachesTags Add tagsfor"Reassessing the Relationship between Marketing and Public Relations : New Perspectives from the Philosophy of Science and History of Thought"We use cookies to improve your experience with our site 07f867cfac



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